FieldSpot had the product. The next challenge was turning it into something people could immediately understand, test and buy.

We built the go-to-market system around the product, from positioning and sales materials to founder-led marketing, outbound and early user acquisition. We also secured $500 in angel investment that came in inbound through founder-led content on LinkedIn.

What we did

→ go-to-market strategy

→ product positioning & messaging

→ founder-led LinkedIn strategy

→ multi-channel content distribution

→ community building

→ sales & investor pitch decks

→ product demos and demo scripts

→ onboarding flows for early users

→ email sequences and outbound campaigns

→ ICP and prospecting strategy

→ sales operations and pipeline setup

→ feedback loops between users, sales and product

We turned product features into clear commercial use cases, created the materials needed to sell and demo the platform, and built the first acquisition channels around it.

Within the early launch phase, 19 field sales agents were onboarded, the first paying customers were acquired and white-label pilots were opened.

The result was more than a marketing strategy.

It was a working GTM foundation the company could use to find users, run demos, collect market signals and turn those signals back into product and sales decisions.